The overlapping brand tenants of sustainability, authenticity, imagination, and wit are expressed through creative material use and design. The Blabla space features white washed (sometimes reclaimed) wood that speaks to the handcrafted nature of the product and the brand tenant of Authenticity. Two house shaped frames create focal “neighborhood” for key product categories. The first and most directly visible from the concourse highlights all of the Blabla characters by merchandising them around a handmade Blabla sign. The second surrounds hand drawn frames featuring family style portraits of Blabla dolls emphasizing how these dolls become part of the family. The white, light and airy nature of the Blabla space is as calming and soft as the product on sale.
