Increase customer traffic
Have a bright, lively and welcoming (soothing) restaurant
Fun atmosphere
Welcoming – the “Cheers” factor
Sales and transactions – #1 measure
Traffic – more new traffic and more return traffic
The separation of Huddle House from the Waffle House brand
Change the perception of non-customers
To have a tight, consistent executable package to take to franchisees
We achieved a 4 year ROI with a minimum 10% boost for Millennium #1
