Challenge
To develop a showroom that would create more foot traffic
To develop a showroom that would increase the closing rate
To develop a showroom that would present 5 GM brands
To blow away the competition on automotive row in Safat Kuwait
Strategy
To leverage the Alghanim family brand equity by having customer enter into a safe and trusted “Alghanim” space before engaging with he automotive brands
To transition between the welcoming “Alghanim” branded space and the automotive marques, the customer moves through a brand arch, tightening the ritual of entry
Large curved ceiling elements drop the hight of the spaces to reinforce a more intimate experience
A 100′ diameter visual ring communicates powerfully to the exterior, drawing attention and encouraging the customer to overcome threshold resistance
A visual openness had to be maintained, and to achieve this the design utilized semi-transparent glass “walls between the automotive marques, with each wall branded appropriatly
Results
20% increase in foot traffic
15% increase in the closing rate
Blew away the competition!
VM&SD Dealership Of The Year Award
Services
On-Site Rattray+CreateNOW Strategy & Design Session – Concept Design – Design Development – Engineering – Manufacturing – Installation
