Challenge
Develop a new Practice-Of-The-Future program for the second largest optical retailer in the U.S
Created a branded retail experience to grow optical retail sales which account for over 50% of the office revenue, but loses a lot of potential sales to walk-outs
Strategy
Program developed around enhanced customer experience redefining the relationship between patient and doctor
Enhance and leverage all customer touch points
Focus on increasing patient trust and loyalty leading to increased retail sales, loyalty and advocacy
Results
Currently in ongoing roll-out…
